Generate IPTC keywords
that algorithms actually read
Upload an image. AI analyzes what it sees — objects, scenes, colors, mood — and generates 20-50 IPTC keywords optimized for your target platform. Inject them directly into the file. Your images become searchable before they leave your hard drive.
Free: 5 images/day. AI generates unique keywords per image. Supports Shutterstock, Adobe Stock, Etsy, Amazon, Google.
The metadata field that stock platforms care about most
IPTC keywords are tags embedded directly inside image files using the IPTC-IIM or IPTC Core standard. They tell search engines, stock platforms, and digital asset managers what an image contains — without relying on file names, folder structure, or external databases.
When you upload to Shutterstock, the platform reads your embedded IPTC keywords to decide when to show your image in search results. When Google crawls your product images, it reads embedded metadata as one of many ranking signals. When a DAM system indexes your library, IPTC keywords are the primary search field.
The problem? Writing good keywords is slow, boring, and most people skip it. That is why 90% of images online carry zero embedded keywords. AI changes this equation entirely.
How AI keywords look in practice
Here is what our AI generates for a sample image. Every keyword is contextually relevant, not generic filler.
📸 Image: Mountain landscape at sunset with lake reflection
AI-generated IPTC keywords:
Keywords highlighted in bold are primary tags with the highest search relevance. All 24 keywords are embedded as IPTC keywords directly into the image file.
Keywords tailored to your platform
Different platforms reward different keyword styles. Our AI adapts its output to match how each platform indexes and ranks images.
Stock platforms
Shutterstock, Adobe Stock, iStock, Getty. AI generates 30-50 keywords per image, mixing specific descriptors with broad commercial terms. Buyer-focused language: what a creative director would search for when licensing images.
Google Images SEO
10-20 focused keywords that match real search queries. Natural language. No keyword stuffing. Combined with XMP titles and descriptions to give Google maximum context about your image content.
E-commerce (Etsy, Amazon, Shopify)
Product-specific keywords that reinforce your listing SEO. Brand names, product types, materials, colors, use cases. The embedded metadata supports what your listing text already says — double the signal to the algorithm.
Social media optimization
While most social platforms strip EXIF on upload, embedded keywords still matter for platforms like Pinterest, Flickr, and 500px that preserve metadata. And for your website images that get picked up by social previews.
Digital asset management
Enterprise DAMs like Adobe Experience Manager, Bynder, and Canto rely on embedded IPTC keywords for indexing. Properly tagged assets are findable. Untagged assets are lost. AI makes the tagging effortless.
Editorial and news
News agencies require IPTC keywords, captions, and credits on every image. AI generates editorial-style keywords with proper categorization. Meet IPTC standards without spending hours on manual tagging.
Frequently asked questions
Quick answers about IPTC keywords and AI-generated image tags.
Tag smarter, rank faster
Stop guessing keywords. Let AI analyze your images and generate IPTC tags that algorithms actually use to index and rank your photos.