AI Keywording

Generate IPTC keywords
that algorithms actually read

Upload an image. AI analyzes what it sees — objects, scenes, colors, mood — and generates 20-50 IPTC keywords optimized for your target platform. Inject them directly into the file. Your images become searchable before they leave your hard drive.

Generate Keywords See Pricing

Free: 5 images/day. AI generates unique keywords per image. Supports Shutterstock, Adobe Stock, Etsy, Amazon, Google.

What are IPTC keywords

The metadata field that stock platforms care about most

IPTC keywords are tags embedded directly inside image files using the IPTC-IIM or IPTC Core standard. They tell search engines, stock platforms, and digital asset managers what an image contains — without relying on file names, folder structure, or external databases.

When you upload to Shutterstock, the platform reads your embedded IPTC keywords to decide when to show your image in search results. When Google crawls your product images, it reads embedded metadata as one of many ranking signals. When a DAM system indexes your library, IPTC keywords are the primary search field.

The problem? Writing good keywords is slow, boring, and most people skip it. That is why 90% of images online carry zero embedded keywords. AI changes this equation entirely.

IPTC keyword generator — photography metadata

Live example

How AI keywords look in practice

Here is what our AI generates for a sample image. Every keyword is contextually relevant, not generic filler.

📸 Image: Mountain landscape at sunset with lake reflection

📸 Insert a sample landscape photo — mountain, lake, sunset

AI-generated IPTC keywords:

mountain landscape sunset lake reflection alpine scenery golden hour nature photography mountain range calm water wilderness outdoor adventure travel destination scenic view natural beauty mountain peak evening sky orange sky mirror reflection tranquil panoramic pristine nature hiking destination background image desktop wallpaper stock photography

Keywords highlighted in bold are primary tags with the highest search relevance. All 24 keywords are embedded as IPTC keywords directly into the image file.

Platform optimization

Keywords tailored to your platform

Different platforms reward different keyword styles. Our AI adapts its output to match how each platform indexes and ranks images.

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Stock platforms

Shutterstock, Adobe Stock, iStock, Getty. AI generates 30-50 keywords per image, mixing specific descriptors with broad commercial terms. Buyer-focused language: what a creative director would search for when licensing images.

Google Images SEO

10-20 focused keywords that match real search queries. Natural language. No keyword stuffing. Combined with XMP titles and descriptions to give Google maximum context about your image content.

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E-commerce (Etsy, Amazon, Shopify)

Product-specific keywords that reinforce your listing SEO. Brand names, product types, materials, colors, use cases. The embedded metadata supports what your listing text already says — double the signal to the algorithm.

Social media optimization

While most social platforms strip EXIF on upload, embedded keywords still matter for platforms like Pinterest, Flickr, and 500px that preserve metadata. And for your website images that get picked up by social previews.

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Digital asset management

Enterprise DAMs like Adobe Experience Manager, Bynder, and Canto rely on embedded IPTC keywords for indexing. Properly tagged assets are findable. Untagged assets are lost. AI makes the tagging effortless.

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Editorial and news

News agencies require IPTC keywords, captions, and credits on every image. AI generates editorial-style keywords with proper categorization. Meet IPTC standards without spending hours on manual tagging.

FAQ

Frequently asked questions

Quick answers about IPTC keywords and AI-generated image tags.

EXIF data is recorded automatically by your camera (shutter speed, aperture, GPS, etc.). IPTC keywords are editorial metadata that you add manually — or with AI. They describe what the image shows in searchable terms. Stock platforms and search engines use IPTC keywords for indexing and ranking. Both are embedded in the image file, but they serve different purposes.

It depends on the platform. Shutterstock recommends up to 50 keywords and rewards images with more relevant tags. Adobe Stock suggests 25-50. For Google Images SEO, 10-20 focused keywords work best. Our AI generates the right volume for your chosen platform. More is not always better — relevance matters more than quantity.

Our AI uses state-of-the-art computer vision to analyze image content. It identifies objects, scenes, colors, compositions, and contextual elements. Accuracy is typically 90%+ for descriptive keywords. We always recommend a quick review before injecting — the AI generates suggestions, you approve them.

Yes. AI generates a keyword set for each image, and you can add, remove, or modify any keyword before injecting into the file. You can also save your edits as templates for similar images in the future.

Yes. Keywords are written directly into the IPTC metadata block inside the image file. They travel with the file everywhere — upload, download, copy, email. No sidecar files. No external databases. The keywords are in the image.

Tag smarter, rank faster

Stop guessing keywords. Let AI analyze your images and generate IPTC tags that algorithms actually use to index and rank your photos.

Generate Keywords Free See Pricing