Upload any image and get 3 AI-generated alt text variations — short, descriptive, and keyword-rich. Optimized for Google Image Search, accessibility, and e-commerce.

Want to embed alt text into image metadata? Use the AI metadata injector

Upload image

JPEG, PNG, WebP, or GIF

Drop an image here or browse

What makes good alt text?

Alt text serves two purposes: accessibility (screen readers) and SEO (Google Image Search). The best alt text is concise, descriptive, and contains the primary keyword naturally.

Badalt="image1.jpg"

Goodalt="Red leather handbag with gold hardware on white background"

Badalt="buy cheap handbag sale discount handbag leather"

Goodalt="Women's Italian leather crossbody bag in burgundy — luxury fashion"

ALT TEXTACCESSIBILITYIMAGE SEO

Generate alt text screen readers and Google both understand

Alt text describes an image to people who cannot see it — and to Google, which cannot see it either. This alt text generator actually analyses your image and returns three calibrated variants: short, descriptive and search-optimised.

Short variant

60 characters max: the subject in one tight phrase, for thumbnails.

Descriptive variant

60 to 120 characters: subject, key visual details and the setting.

SEO variant

120 to 160 characters with 2–3 keywords woven in naturally.

Visual analysis

The image itself is analysed, not just its filename.

Six intents

E-commerce, stock photography, blog, social media, accessibility or general.

Correct language

Written in your site language with proper accents and diacritics.

What is alt text?

Alt text (the HTML alt attribute) is a written description of what an image shows. Screen readers read it aloud, browsers display it when the image fails to load, and search engines use it to understand the visual content of a page.

Screen readers

NVDA, JAWS and VoiceOver announce the alt text: without it, the image is read as "image" or skipped entirely.

Google Images

Google explicitly recommends descriptive alt text to understand and index an image.

WCAG compliance

WCAG success criterion 1.1.1 requires a text equivalent for all non-text content.

IPTC field

The IPTC standard defines an AltTextAccessibility field that can be written into the file itself.

Alt vs caption vs title

Alt describes the image for those who cannot see it. A caption is shown to everyone. The title attribute is not a reliable substitute.

Decorative images

A purely decorative image should carry an empty alt (alt="") so screen readers skip it.

Tip: once you have picked a text, write it into the file with the EXIF Editor so it travels with the image.

What variants does the generator produce?

Every analysis returns three texts calibrated for different uses. You pick the one that matches where the image sits on your page.

Variant	Length	Recommended use
Short	60 characters max	Thumbnails, icons
Descriptive	60 to 120 characters	Article body
Keyword-rich	120 to 160 characters	Product page, key page
E-commerce intent	Emphasises material, colour and product use	Store
Stock intent	Search vocabulary buyers actually use	Stock
Blog intent	Description tied to the point of the article	Editorial
Social intent	Direct tone suited to post descriptions	Social
Accessibility intent	Prioritises clarity and neutral description	WCAG

You can also enter free-form context (product name, article topic) to steer the wording.

How to generate alt text

Upload

Pick a JPEG, PNG, WebP or GIF image.

Specify

Choose the intent and, if useful, add free-form context.

Generate

The image is analysed and three variants are returned.

Choose

Keep the right length and adjust the wording if needed.

Apply

Paste it into your HTML or write it into the file.

Always review before publishing

An AI describes what it sees, but not the role the image plays on your page. Only you know whether the important detail is the product, the person or the place — adjust accordingly.

Why alt text is essential

Make the web accessible

Millions of people browse with a screen reader: without alt text, your image simply does not exist for them.

Get found in Google Images

Alt text is one of the strongest signals Google has for understanding and ranking an image.

Meet accessibility rules

Many public and private sectors must meet WCAG: missing alt text is the most commonly reported failure.

Sell more

On a product page, precise alt text (material, colour, use) captures highly qualified visual searches.

Survive broken images

If the file fails to load, the alt text appears in its place and preserves the meaning of the page.

Feed AI answer engines

Answer engines lean heavily on text: a well-described image is more likely to be cited.

Good alt text

Describes the real subject and what matters in the image
Stays under 160 characters, with no endless sentence
Includes a keyword only when it genuinely describes the image
Is empty for purely decorative images
Is written in the page language, accents included

What to avoid

Starting with "image of" or "picture of" — it is redundant.
Stacking keywords unrelated to what the image shows.
Copying the filename, such as IMG_4821.jpg.
Omitting the attribute entirely: that is not the same as an empty alt.
Publishing generated text without reading and correcting it.

Supported formats

The common web formats are accepted for visual analysis.

JPEGVisual analysis

PNGVisual analysis

WebPVisual analysis

GIFVisual analysis

English and FrenchThree variants per imageSix intents

For a whole batch of visuals, the EXIF Injector generates titles, descriptions and keywords in bulk.

A concrete example

The same armchair photo, described for three different uses.

Short

"Green velvet armchair in a living room"

38 characters

Descriptive

"Green velvet armchair with brass legs, placed by a window in a bright living room"

80 characters

Keyword-rich

"Emerald green velvet designer armchair with brass legs, comfortable seating for a bright modern Scandinavian living room"

119 characters

And the bad example

"armchair cheap armchair velvet armchair buy armchair living room armchair design IMG_4821"

Keyword stuffing: useless to a screen reader, and against Google’s guidance.

VISUAL ANALYSISAutomatic fallback

How the generation works

The image is sent to a vision model that describes what it observes, then writes three variants at the requested lengths for the chosen intent. If visual analysis is unavailable, a fallback uses the filename and the context you supplied — less precise, but never empty.

Content actually seen

Subject, colours, setting and composition are taken into account, not just the filename.

Language respected

The text follows your site language, with correct accents and diacritics.

You stay in control

Nothing is published automatically: you review and correct before applying.

Frequently asked questions

What is the ideal alt text length?

In practice, 60 to 125 characters suits most cases: enough to describe, short enough for a screen reader to read in one breath. The three variants cover that range.

Does every image need alt text?

The attribute should always be present, but it must be empty for purely decorative images so screen readers skip them instead of announcing them pointlessly.

Can I put my keywords in it?

Yes, as long as they genuinely describe the image. Keyword stuffing degrades the experience for screen reader users and goes against Google’s guidance.

Is the text saved into my image?

Not automatically. This generator produces the text; to write it into the file (IPTC AltTextAccessibility field), use the EXIF Editor.

Is the generated text reliable?

It is an excellent starting point, but it remains an automatic description. Always review it: only you know the exact role the image plays on your page.

Which languages are supported?

The text is written in your site language — English or French — with particular care given to accents and language-specific characters.

Complete your workflow

1. Generate (here)

Get three alt text variants.

Generate

2. Embed

Write the text into the image file.

Open Editor

3. Do it in bulk

Generate metadata for a whole folder.

Open Injector

4. Audit

Check the image SEO of your page.

Open Audit

Sources and official documentation

• An alt Decision Tree — W3C WAI — when to write alt text and when to leave it empty.
• WCAG 2.2 — W3C — success criterion 1.1.1 on text alternatives.
• Google Search Central — Google Images — guidance on descriptive alt text.
• IPTC Photo Metadata Standard — iptc.org — the AltTextAccessibility field.
• ExifTool by Phil Harvey — exiftool.org — writing alt text into the file.

This page provides technical information, not legal advice.

Describe your images. For everyone.

Three variants, six intents, written in proper language.

Generate alt text Embed it in the image

Language

Injector

Image Tools

EXIF InjectorAI EXIF Viewer EXIF Editor EXIF Remover Image Compressor Image SEO Audit Page Image Audit GPS Map Viewer

Audio & Video

Audio Metadata Video Metadata

Utilities

Social Optimizer Copyright Embedder Filename OptimizerAI Bulk Renamer

Guides

All guides Docs What is an EXIF injector?What is EXIF data?What is an EXIF viewer?What is an EXIF remover?What is an EXIF editor?Image metadata SEO at scale EXIF metadata for ranking Bulk EXIF editor

All platforms

E-commerce

10 platforms

Shopify WooCommerce BigCommerce Amazon Etsy eBay Walmart Target Plus Faire PrestaShop

CMS

7 platforms

WordPress Webflow Wix Squarespace Contentful Sanity Strapi

Stock Photography

8 platforms

Adobe Stock Shutterstock Getty Images Freepik Alamy iStock Depositphotos Dreamstime

Search & SEO

1 platforms

Google Images

Pricing Contact API & Integration

AI alt text generator
3 SEO variants instantly

Upload any image and get 3 AI-generated alt text variations — short, descriptive, and keyword-rich. Optimized for Google Image Search, accessibility, and e-commerce.

Want to embed alt text into image metadata? Use the AI metadata injector

Upload image

JPEG, PNG, WebP, or GIF

Drop an image here or browse

What makes good alt text?

Alt text serves two purposes: accessibility (screen readers) and SEO (Google Image Search). The best alt text is concise, descriptive, and contains the primary keyword naturally.

Badalt="image1.jpg"

Goodalt="Red leather handbag with gold hardware on white background"

Badalt="buy cheap handbag sale discount handbag leather"

Goodalt="Women's Italian leather crossbody bag in burgundy — luxury fashion"

ALT TEXTACCESSIBILITYIMAGE SEO

Generate alt text screen readers and Google both understand

Short variant

60 characters max: the subject in one tight phrase, for thumbnails.

Descriptive variant

60 to 120 characters: subject, key visual details and the setting.

SEO variant

120 to 160 characters with 2–3 keywords woven in naturally.

Visual analysis

The image itself is analysed, not just its filename.

Six intents

E-commerce, stock photography, blog, social media, accessibility or general.

Correct language

Written in your site language with proper accents and diacritics.

What is alt text?

Screen readers

NVDA, JAWS and VoiceOver announce the alt text: without it, the image is read as "image" or skipped entirely.

Google Images

Google explicitly recommends descriptive alt text to understand and index an image.

WCAG compliance

WCAG success criterion 1.1.1 requires a text equivalent for all non-text content.

IPTC field

The IPTC standard defines an AltTextAccessibility field that can be written into the file itself.

Alt vs caption vs title

Alt describes the image for those who cannot see it. A caption is shown to everyone. The title attribute is not a reliable substitute.

Decorative images

A purely decorative image should carry an empty alt (alt="") so screen readers skip it.

Tip: once you have picked a text, write it into the file with the EXIF Editor so it travels with the image.

What variants does the generator produce?

Every analysis returns three texts calibrated for different uses. You pick the one that matches where the image sits on your page.

Variant	Length	Recommended use
Short	60 characters max	Thumbnails, icons
Descriptive	60 to 120 characters	Article body
Keyword-rich	120 to 160 characters	Product page, key page
E-commerce intent	Emphasises material, colour and product use	Store
Stock intent	Search vocabulary buyers actually use	Stock
Blog intent	Description tied to the point of the article	Editorial
Social intent	Direct tone suited to post descriptions	Social
Accessibility intent	Prioritises clarity and neutral description	WCAG

You can also enter free-form context (product name, article topic) to steer the wording.

How to generate alt text

Upload

Pick a JPEG, PNG, WebP or GIF image.

Specify

Choose the intent and, if useful, add free-form context.

Generate

The image is analysed and three variants are returned.

Choose

Keep the right length and adjust the wording if needed.

Apply

Paste it into your HTML or write it into the file.

Always review before publishing

An AI describes what it sees, but not the role the image plays on your page. Only you know whether the important detail is the product, the person or the place — adjust accordingly.

Why alt text is essential

Make the web accessible

Millions of people browse with a screen reader: without alt text, your image simply does not exist for them.

Get found in Google Images

Alt text is one of the strongest signals Google has for understanding and ranking an image.

Meet accessibility rules

Many public and private sectors must meet WCAG: missing alt text is the most commonly reported failure.

Sell more

On a product page, precise alt text (material, colour, use) captures highly qualified visual searches.

Survive broken images

If the file fails to load, the alt text appears in its place and preserves the meaning of the page.

Feed AI answer engines

Answer engines lean heavily on text: a well-described image is more likely to be cited.

Good alt text

Describes the real subject and what matters in the image
Stays under 160 characters, with no endless sentence
Includes a keyword only when it genuinely describes the image
Is empty for purely decorative images
Is written in the page language, accents included

What to avoid

Starting with "image of" or "picture of" — it is redundant.
Stacking keywords unrelated to what the image shows.
Copying the filename, such as IMG_4821.jpg.
Omitting the attribute entirely: that is not the same as an empty alt.
Publishing generated text without reading and correcting it.

Supported formats

The common web formats are accepted for visual analysis.

JPEGVisual analysis

PNGVisual analysis

WebPVisual analysis

GIFVisual analysis

English and FrenchThree variants per imageSix intents

For a whole batch of visuals, the EXIF Injector generates titles, descriptions and keywords in bulk.

A concrete example

The same armchair photo, described for three different uses.

Short

"Green velvet armchair in a living room"

38 characters

Descriptive

"Green velvet armchair with brass legs, placed by a window in a bright living room"

80 characters

Keyword-rich

"Emerald green velvet designer armchair with brass legs, comfortable seating for a bright modern Scandinavian living room"

119 characters

And the bad example

"armchair cheap armchair velvet armchair buy armchair living room armchair design IMG_4821"

Keyword stuffing: useless to a screen reader, and against Google’s guidance.

VISUAL ANALYSISAutomatic fallback

How the generation works

Content actually seen

Subject, colours, setting and composition are taken into account, not just the filename.

Language respected

The text follows your site language, with correct accents and diacritics.

You stay in control

Nothing is published automatically: you review and correct before applying.

Frequently asked questions

What is the ideal alt text length?

In practice, 60 to 125 characters suits most cases: enough to describe, short enough for a screen reader to read in one breath. The three variants cover that range.

Does every image need alt text?

The attribute should always be present, but it must be empty for purely decorative images so screen readers skip them instead of announcing them pointlessly.

Can I put my keywords in it?

Yes, as long as they genuinely describe the image. Keyword stuffing degrades the experience for screen reader users and goes against Google’s guidance.

Is the text saved into my image?

Not automatically. This generator produces the text; to write it into the file (IPTC AltTextAccessibility field), use the EXIF Editor.

Is the generated text reliable?

It is an excellent starting point, but it remains an automatic description. Always review it: only you know the exact role the image plays on your page.

Which languages are supported?

The text is written in your site language — English or French — with particular care given to accents and language-specific characters.

Sources and official documentation

• An alt Decision Tree — W3C WAI — when to write alt text and when to leave it empty.
• WCAG 2.2 — W3C — success criterion 1.1.1 on text alternatives.
• Google Search Central — Google Images — guidance on descriptive alt text.
• IPTC Photo Metadata Standard — iptc.org — the AltTextAccessibility field.
• ExifTool by Phil Harvey — exiftool.org — writing alt text into the file.

This page provides technical information, not legal advice.

Describe your images. For everyone.

Three variants, six intents, written in proper language.

Generate alt text Embed it in the image

AI alt text generator3 SEO variants instantly

Upload image

What makes good alt text?

Generate alt text screen readers and Google both understand

Short variant

Descriptive variant

SEO variant

Visual analysis

Six intents

Correct language

What is alt text?

Screen readers

Google Images

WCAG compliance

IPTC field

Alt vs caption vs title

Decorative images

What variants does the generator produce?

How to generate alt text

Upload

Specify

Generate

Choose

Apply

Why alt text is essential

Make the web accessible

Get found in Google Images

Meet accessibility rules

Sell more

Survive broken images

Feed AI answer engines

Good alt text

What to avoid

Supported formats

A concrete example

Short

Descriptive

Keyword-rich

And the bad example

How the generation works

Content actually seen

Language respected

You stay in control

Frequently asked questions

Complete your workflow

1. Generate (here)

2. Embed

3. Do it in bulk

4. Audit

Sources and official documentation

Describe your images. For everyone.

AI alt text generator3 SEO variants instantly

Upload image

What makes good alt text?

Generate alt text screen readers and Google both understand

Short variant

Descriptive variant

SEO variant

Visual analysis

Six intents

Correct language

What is alt text?

Screen readers

Google Images

WCAG compliance

IPTC field

Alt vs caption vs title

Decorative images

What variants does the generator produce?

How to generate alt text

Upload

Specify

Generate

Choose

Apply

Why alt text is essential

Make the web accessible

Get found in Google Images

Meet accessibility rules

Sell more

AI alt text generator
3 SEO variants instantly

AI alt text generator
3 SEO variants instantly