EXIF Injector for Etsy Sellers

Why Etsy sellers need image metadata

Etsy ended 2025 with 92 million active buyers — and millions of competing listings in every category. The sellers who get found are those whose titles, tags, and descriptions match what shoppers actually type. But most sellers approach this manually: writing 13 tags by hand, guessing at keywords, and repeating the exhausting process for every single listing.

Exif Injector gives you a better workflow. Upload your product photos in bulk, describe your niche and brand voice once, and let the AI generate optimized keywords, titles, and captions — then write them directly into your image files as IPTC, XMP, and EXIF metadata.

The result: a portable keyword strategy embedded in your files. Use the AI output as your Etsy tag pool, paste the generated title into your listing, and reuse the same photos on Shopify, Pinterest, or Amazon with metadata already inside.

Etsy metadata specifications

How Etsy search works

Etsy uses a two-phase ranking system. First, query matching: Etsy scans your listing title, tags, categories, attributes, and description to find relevant results. Second, query ranking: the algorithm prioritizes listings based on click-through rate, favorites, conversions, and shopper behavior patterns.

This means your keywords get you in the door, but your performance signals determine how high you rank. Getting the keywords right from the start — with specific, buyer-intent phrases — sets the foundation for everything else.

Google Images: the hidden Etsy traffic source

Etsy's internal search uses your listing title, tags, and attributes — not embedded EXIF/IPTC data from image files. However, Google Images indexes IPTC fields like title, description, and copyright when crawling Etsy product pages.

Since Etsy listings appear in Google search results, complete file metadata improves your visibility beyond Etsy's marketplace. Google recommends keeping at least the IPTC creator, credit line, and copyright notice in your images.

Embedded metadata also makes your files reusable across platforms. Upload the same photos to Shopify, Pinterest, or stock sites — the keywords travel with the file automatically.

Protect your privacy before uploading

If you photograph products at home, your smartphone embeds GPS coordinates in every photo — potentially revealing your home address to anyone who downloads your images. Before uploading to Etsy or any public marketplace, strip this sensitive data.

Exif Injector can inject commercial metadata while simultaneously removing GPS location — in a single operation. Your files arrive on Etsy with professional keywords and titles, but without your home address.

How it works

Frequently asked questions