Why alt text matters for Shopify stores
Alt text serves two critical purposes: accessibility (screen readers describe images to visually impaired users) and SEO (Google uses alt text to understand and rank images). Despite this, over 70% of Shopify product images have missing or auto-generated alt text like "product-image-3.jpg."
Good alt text describes what the image shows in natural language: "Woman wearing a relaxed-fit navy linen blazer over a white tee, standing outdoors" — not "blazer navy women" or "IMG_4281." This natural description helps both Google's image indexer and screen reader users.
Exif Injector's AI generates descriptive alt text alongside IPTC keywords. Upload your photos, describe your brand context, and get natural-language alt text ready to paste into Shopify's image alt field.
Google explicitly recommends descriptive, natural-language alt text for product images. Their guidelines state: "avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience." The AI generates descriptive text, not keyword lists.
What good alt text looks like
The AI generates alt text like: "Close-up of a handmade sterling silver ring with a raw amethyst stone, shown on a woman's hand against a neutral linen background." This is descriptive, keyword-rich by nature, and accessible.
How it works
Upload product photos
Drag & drop your Shopify product images. All formats supported.
Describe your brand context
"Handmade sterling silver jewelry, minimalist style." AI generates descriptive, natural alt text per image.
Paste into Shopify
Copy the generated alt text into Shopify's image alt field. IPTC keywords also embed into the file for Google.