🟢 Shopify — Platform Hub

EXIF Injector for Shopify Stores

Optimize your product images with AI-generated IPTC keywords, XMP descriptions, and alt text. Improve your Shopify store's image SEO on Google — at scale, in seconds.

✦ Try Free — Optimize Product Images

No credit card required · 5 free images/month

Why Shopify stores need image metadata

Shopify powers over 4 million online stores worldwide. For product-driven businesses — fashion, jewelry, beauty, home decor — product photography is the primary sales driver. Yet most store owners upload images with completely empty metadata fields: no IPTC keywords, no XMP descriptions, no structured alt text.

This is a missed SEO opportunity. Google Images is the second-largest search engine in the world, and it reads embedded IPTC and XMP metadata to understand what an image shows. When your product photos have rich, keyword-optimized metadata, they're more likely to appear in Google Images for purchase-intent queries — driving free, qualified traffic directly to your product pages.

Exif Injector generates this metadata with AI and writes it directly into your image files before you upload to Shopify. One batch operation, all your product photos optimized.

How Google reads Shopify product images

When Google crawls your Shopify store, it looks at several signals to understand your product images:

IPTC Title

Indexed by Google Images

IPTC Keywords

Subject classification

XMP Description

Context & relevance

Trust & authority signal

Shopify preserves most embedded metadata when you upload images. This means the IPTC keywords, titles, and copyright you inject with Exif Injector will be accessible to Google when it crawls your product pages.

On top of embedded metadata, you should also set the alt text in Shopify's admin for each image. Exif Injector generates natural-language alt text alongside keywords, so you can paste it directly into Shopify's alt field.

💡 Double optimization: embedded + alt text

Embed IPTC/XMP metadata inside your files for Google Images, and set Shopify's alt text field for on-page SEO and accessibility. Exif Injector generates both in one operation — keywords for the file, natural descriptions for alt text.

The image SEO opportunity

Google reports that one-third of all searches are for images. For visual product categories like fashion and home decor, Google Images is often the first touchpoint. Complete IPTC metadata — title, description, keywords, copyright — gives Google the signals it needs to rank your product photos.

This traffic is free, qualified, and high-intent. Someone searching "organic cotton linen dress" in Google Images is closer to buying than someone browsing a general fashion blog.

📦 Shopify & metadata reality

Shopify does not read embedded IPTC/XMP metadata for its own product pages or internal search. The value is for Google Images indexing, cross-platform file reuse, and having a centralized keyword strategy embedded in your assets.

How it works

Upload product photos

Drag & drop your catalog images. JPEG, PNG, TIFF, WebP supported.

Describe your brand

"Sustainable fashion brand targeting women 25-35, minimalist aesthetic." The AI adapts to your voice.

Download & upload to Shopify

Get a ZIP with metadata embedded. Upload to Shopify with the generated alt text.

Frequently asked questions

Does Shopify use embedded EXIF/IPTC metadata?

Shopify doesn't read embedded metadata for its own product pages. However, Shopify preserves EXIF/IPTC data in uploaded images, and Google Images indexes these fields when crawling your store. This drives additional organic traffic from image search.

How does image metadata improve Shopify SEO?

Google Images considers IPTC title, description, keywords, and copyright when indexing images. Complete metadata increases the chances of your product photos appearing in Google Images for relevant queries — especially valuable for visual categories like fashion, jewelry, and home decor.

Can Exif Injector generate alt text for Shopify?

Yes. The AI generates descriptive, natural-language alt text alongside IPTC keywords. Use the alt text in Shopify's image alt field for accessibility and on-page SEO. It follows Google's best practices — descriptive, not keyword-stuffed.

Does metadata stay in images after Shopify upload?

Shopify preserves most EXIF and IPTC metadata. Core fields like keywords, title, description, and copyright are typically retained, making them accessible to Google's image crawler.