🛒 E-commerce Optimization

Your product photos are invisible.
Fix that before you upload.

Every product image you upload to Amazon, Etsy, Shopify, or eBay carries zero embedded metadata. That means marketplaces and Google have less data to index and rank your products. Exif Injector embeds product keywords, titles, and descriptions directly into your image files — before they hit any platform.

Optimize Product Images See Pricing

The e-commerce blind spot

You optimize listings. You forget the files.

Every e-commerce seller knows about listing SEO. Titles. Bullet points. Backend keywords. Description optimization. But almost nobody optimizes the one asset that customers interact with first: the product image file itself.

Your product photos travel from your camera to your editor to your listing with zero embedded metadata. The file name might say "IMG_4521.jpg." The IPTC keywords field is empty. The XMP title is blank. There is nothing inside the file that tells Amazon, Etsy, or Google what this product is.

Meanwhile, the platform's algorithm has to figure out your product from listing text alone. You are leaving signals on the table. Embedded image metadata is a supplementary ranking signal that reinforces everything your listing already says — directly inside the file that gets crawled and indexed.

Ecommerce product photo with optimized metadata

Platform by platform

How metadata helps on each marketplace

Each platform reads image metadata differently. Here is what matters where.

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Amazon

A9 / A10 Algorithm

Amazon's algorithm uses every available signal to rank products. Embedded IPTC keywords in your product images reinforce your backend keywords and bullet points. Images with metadata give A9 more confidence about what your product is, especially for image-based searches and visual shopping results.

Key fields: IPTC keywords, XMP title, XMP description, IPTC category

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Etsy

Etsy Search Algorithm

Etsy limits you to 13 tags per listing. But your image files can carry 50+ embedded IPTC keywords that Etsy's search engine may use as supplementary signals. Sellers with metadata-rich images report better visibility in Etsy search, especially for competitive categories like digital art and printables.

Key fields: IPTC keywords, XMP title, IPTC caption, copyright

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Shopify + Google

Google Images / Shopping

Your Shopify product images get crawled by Google. Embedded metadata gives Google additional signals beyond your page's alt text and schema markup. For Google Images and Google Shopping, rich metadata can mean the difference between appearing on page 1 and being invisible.

Key fields: IPTC keywords, XMP title, XMP description, GPS (for local businesses), copyright

eBay

Cassini Search Engine

eBay's Cassini search engine uses multiple signals to rank listings. Embedded metadata in product images adds data points that help Cassini classify and rank your products. Particularly valuable for categories with many identical listings where every signal counts.

Key fields: IPTC keywords, XMP title, IPTC category, copyright

What to embed

The metadata fields that matter for product images

Not every field is relevant for e-commerce. Focus on these for maximum impact.

Product keywords (IPTC)

Product name, category, material, color, size, brand, use case, target audience, style, occasion. Write keywords that match how customers search. "leather crossbody bag women" not "bag."

Product title (XMP)

A clear, descriptive title: "Handmade Leather Crossbody Bag — Brown, Women's, Vintage Style." Reads like a product title, not a keyword list. Search engines use this for context and display.

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Description (XMP)

A 1-2 sentence natural language description of the product. "A handcrafted brown leather crossbody bag with adjustable strap and brass hardware, designed for everyday use." Gives algorithms full context.

Brand & Copyright

Embed your brand name, store URL, and copyright notice. Protects your product images from being scraped and reused. Also reinforces brand signals in image search results.

AI workflow

Let AI write your product metadata

You already have product photos and listing copy. Exif Injector combines both. Upload your product images. Tell the AI your product name, category, and target platform. It generates optimized IPTC keywords, XMP titles, and descriptions — then injects them directly into your files.

For stores with hundreds of products, use batch processing. Upload your entire catalog. AI analyzes each image individually and generates unique, product-specific metadata. Download all files as a ZIP, ready to upload to your marketplace.

This is not a one-time optimization. Every new product photo you take should go through this process before uploading. Make it part of your workflow, and every image you publish carries maximum searchable data.

📸 Screenshot of AI generating e-commerce keywords for product images in batch mode

FAQ

Frequently asked questions

Quick answers about product image metadata and e-commerce SEO.

Amazon's documentation does not explicitly confirm or deny reading embedded IPTC/XMP metadata. However, experienced sellers and SEO professionals report that images with rich embedded metadata tend to rank better in Amazon search results. At minimum, Google reads the metadata when crawling Amazon product pages, which can drive traffic through Google Images and Google Shopping.

No. Embedded metadata supplements your listing SEO — it does not replace it. Think of it as a second layer of optimization. Your 13 Etsy tags, title, and description remain your primary SEO. Embedded IPTC keywords in your images add a supplementary signal that can help in competitive categories.

For e-commerce, 15-30 relevant keywords per image is ideal. Include the product name, category, material, color, use case, target audience, brand, and related search terms. Every keyword should be something a real customer would type when searching for your product.

Use the same core keywords (product name, brand, category) on all photos of the same product. But vary secondary keywords based on what each photo shows. A lifestyle shot might include "home decor" and "living room" while a detail shot includes "brass hardware" and "handstitched leather."

Some platforms process and re-encode images, which can strip metadata. However, the metadata is still read by crawlers at the time of upload and indexing. Even if the final hosted image has reduced metadata, the signals were captured during processing. Additionally, Google crawls your source images (especially on Shopify), where metadata remains intact.

Your competitors upload empty files. You don't have to.

Embed product keywords, titles, and descriptions into every product photo. Give marketplaces and Google more reasons to rank your products higher.

Optimize Product Images See Pricing