Alt Text and Image SEO
Page-level SEO often focuses on HTML alt attributes. Embedded metadata complements that by carrying titles, keywords, and rights information inside the file for DAM tools, marketplaces, and desktop workflows.
Practical split
- Alt text — short, visible to assistive tech on the web page.
- IPTC/XMP description — richer context stored in the file for reuse across channels.
- Keywords — topical clusters for internal search and stock-style discovery.